Cause related marketing

 “We were delighted with the partnership with Kent, Surrey & Sussex Air Ambulance; the team were very supportive, and they made it easy for us to ensure that everything ran smoothly. The collaboration of the team was outstanding- from initial request for information and proposal to the execution of the campaign. We would recommend you to any organisation seeking a charity to support. The best measure of success for us is the feedback we got from our customers and staff- everyone have been laudatory in their comments, and most importantly, we’ve achieved the overall objective of the campaign as well as having fun along the way.”
- Peter Waddell Founder and Chairman at Big Motoring World Group.

Many companies find CRM/affinity schemes are the most cost-effective way to sell their products and enhance their brand image. *Research shows that CRM partnerships are more likely to persuade customers to buy a brand than tie-ups with sports music or fashion. (Third Sector 2011)

A CRM partnership with the Kent, Surrey & Sussex Air Ambulance will enable your company to connect with customers, gain a great presence in the community and engage with new audiences. In many cases a company will sell its product at a fixed price, and the customer is informed that a percentage of the sale will be donated to the charity.

A variation on this might be where a defined group of air ambulance supporters are offered a discount on the sale price if they produce a membership card. Either way the same results accrue - increased sales and public goodwill for your business.

For more information about cause related marketing just contact the corporate fundraising team info@kssairambulance.org.uk

Louis Parvin

“So many people helped and looked after us but I honestly believe the actions of the Air Ambulance saved his life. It’s frightening to think the service just relies on...

Read on
Read other stories How to get involved Keep us saving lives